In a marketing context, a brand is how people perceive your product, service or organization. Unity of message isnt conformity; its the wellspring from which we all draw the distinctions that make UCLA special. Learn the basics of UCLA's brand, including our core mission, key messages, characteristics and personality traits. Its what people think of you. Brand Defined Brand Protection Accessibility StratComm EDI Content Guide A special branded version of Helvetica is used only for the department logo system. They are what they say they are. These fonts are clean, modern and timeless. For a more restrained look, use sentence case. To state the mission more formally: "UCLA's primary purpose as a public research university is the creation, dissemination, preservation and application of knowledge for the betterment of our global society." Because of accessibility concerns, thin reveal should never be used online. Because together, we are stronger than we are apart. What's New Discover how to participate in new initiatives like the UI Component Library, a campuswide web platform and unifying website elements across UCLA digital properties. UCLA Brand Guidelines the official set of instructions and directions regarding the proper use of UCLA Marks, graphic elements and identity systems UCLA Marks any representation used to identify and distinguish the goods and services of UCLA from those of others (see examples of UCLA Marks) UCLA Campus Names Welcome to the UCLA Health Center for Brand Excellence. As we prepare to celebrate our centennial, it is vital that we speak with one voice about UCLAs importance to society, dedication to academic excellence, and unwavering commitment to service. Always use the prepared file available in this section. Headlines should always convey the content hierarchy: think of your headlines and subheads as a content outline. How to apply brand guidelines across channels. When you begin a project, always consider which brand pillars your content will evoke and how they will resonate with your audience. | Ste 1400 Set body copy flush left, ragged right. Authorized agencies and designers may be granted download privileges while working on UCLA projects. Use Karbon Bold Outline and Bold Open for emphasis only perhaps to highlight an impressive number or ranking. The UCLA Marks are protected regardless of color, font, letterform, etc. Use Karbon Thin Reveal carefully. What are UCLA Marks? | Ste 1400 Try looking up a doctor, a clinic location, or information about a condition/treatment. Desktop Stationery - Brand Identity | UCLA Health Home Brand Identity Guidelines & Templates Desktop Stationery Brand Identity Desktop Stationery Guidelines & Templates Microsoft Word templates for printing stationery items from your desktop Select the desired stationery item by clicking on the button below. Karbon fonts can be purchased commercially. Individual students may be able to order business cards and to use UCLA marks on presentations and research posters. They help to visually convey the brand pillars and personality traits. Every marketing channel has its own unique conventions and best practices. Fundamentals Start with the fundamentals, including the UCLA brand definition, rules for brand protection, and accessibility best practices. It is required for all major marketing materials and recommended for other print pieces. Logo System All members of the UCLA Health family are welcome to explore this site. UCLA's brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. Our messages may emphasize different traits depending on audience and content. This is easier for all readers to scan, and it improves accessibility for users who depend on screen readers. These additional resources will help you learn new skills, best practices and terminology. Never set body copy smaller than 10 point, even for young audiences. Choose a large size, and dont mix it with other versions of Karbon. Here, you'll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. Karbon Font Family About Karbon is a distinctive geometric font, available in seven weights from hairline through bold. Karbon is a distinctive geometric font, available in seven weights from hairline through bold. Here, youll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand. Authorized agencies and designers may be granted download privileges while working on UCLA Health projects. And they are united in how they say it, so you never confuse them with competing brands. Karbon Regular is usually best for text. Karbon needs generous leading, three to five points greater than the size of the type. Welcome to the UCLA Health Center for Brand Excellence. Who can use this site All members of the UCLA Health family are welcome to explore this site. Please check your inbox to complete your registration. And why they support you. (But dont combine a bold lead-in sentence with a subhead, the two will compete for attention). If you use Karbon to create online graphics, be sure to provide accurate and complete alt text. Helvetica is a standard font on Macintosh computers. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. However, only UCLA Health faculty and staff may download assets. Physicians and researchers are able to order business cards and to use UCLA Health marks on presentations and research posters. The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. Dont center or justify. Los Angeles, CA 90024. How to apply brand guidelines across channels. The custom fonts must be used sparingly and thoughtfully. However, only UCLA Health faculty and staff may download assets. (For older audiences use 11 or 12 point). Consistent use of the campus logo, color palette and fonts makes it easier for our audiences to connect with our messages. UCLA Strategic Communications can work with major academic and administrative units to fine-tune their identity so its consistent with the UCLA brand, but tailored to the unique strengths and challenges of the unit. How they feel about you. Helvetica/Arial is required for all UCLA-branded websites. The UCLA brand, core mission, key message, brand pillars and personality Brand Protection Policies, permissions and approvals to use UCLA logos and marks Accessibility Creating an inclusive experience for everyone Identity How we look and talk Logos and Marks Campus Logo Department Logos Script Logo UCLA Seal Historical Marks VET ENDORSED - Harringtons Advanced Science Diet is a vet endorsed dog food that is naturally enhanced for your dog's health & well-being. Brand Guidelines | Secondary Global Nav | Resources Resources Use these resources for learning new skills and adding to existing knowledge in support of your work with the UCLA brand. They help to visually convey the brand pillars and personality traits. Thats why so much emphasis is put on conformity of brand language and look, and why all brands have guidelines like this one. Your email was submitted. Your email was submitted. Best Practices To state the mission more formally: UCLAs primary purpose as a public research university is the creation, dissemination, preservation and application of knowledge for the betterment of our global society., Distilled into a single sentence, the UCLA brands key message is this: UCLA is an engine of opportunity and progress, propelling action and change to make a better world.. Learn how to connect with your audiences using the most effective tools and techniques for each medium. Select the desired stationery item by clicking on the button below. Helvetica/Arial is the primary font for online work. As UCLA staff, faculty and students, we have the opportunity and responsibility to shape perceptions of UCLA by the consistency and clarity of our communications. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. Fundamentals Identity Application Presentations Presentation Templates Research Posters Use these standardized templates and guidelines to create professional presentations representing UCLA, your department or your research work. Use short copy and bulleted lists rather than big blocks of text. Refer to the UCLA Brand Guidelines for formatting and other options. Lynda.com Access training content via the L.A. Public Library and the L.A. County Library Systems free with your library card. Please note: This template is for generating letterheads from your desktop. Only use official campus logos and related graphics provided at the UCLA Brand Guidelines website. Setting the first sentence of body copy in bold caps helps to invite the reader into the text. Presentation Templates These templates provide options for designing presentations using either PowerPoint or InDesign. Try looking up a doctor, a clinic location, or information about a condition/treatment. You may now view the images and fonts in the Library and download images with watermarks for FPO use. Please check your inbox to complete your registration. 10889 Wilshire Blvd. Brand Guidelines Fundamentals Identity Application Colors Usage The Palette Accessibility Do Not Downloads UCLA's colors evoke the blue of sea and sky and the gold of the sun and wildflowers, especially the California poppy. Limit use to five or six words in these fonts. Learn about future initiatives for the UCLA digital ecosystem and the best practices for developing and designing web content. Highlight and emphasize UCLA Marks and graphics over any non-UCLA marks. Even in print they are only legible in display sizes. These UCLA brand personality traits should resonate through our communications efforts. UCLA has many different audiences: academics, students, parents, alumni, public servants and casual observers, people in Los Angeles, in California, and around the world. A unified UCLA brand is critical to increase the quality, efficiency and cost-effectiveness of our communications efforts, celebrate our strengths and amplify our impact. Outline fonts can be used online only if the size is large enough to provide sufficient legibility. Take advantage of that control but use it to make the content appealing, not to crowd in more words. Notice that the message is active: an engine propelling action and change. Our marketing and communications should connect our discoveries, achievements and aspirations to their impact, both locally and globally. In print, designers have the tools to fine-tune spacing between letters, words, and lines of type. 10889 Wilshire Blvd. The UCLA Marks include, but are not limited to, these examples of UCLA Marks. From the website, request access to the Image Library. These fonts are clean, modern and timeless. Like the key message, the brand pillars capture aspects of UCLA that make us unique among universities. Brands, like people, have personalities. The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. UCLAs brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. UCLA commissioned three additional custom versions: thin reveal, bold outline, and bold open outline. Los Angeles, CA 90024. How to apply brand guidelines across channels, Karbon Thin Reveal (lower case and numerals only), Karbon Bold Open Outline (all caps and numerals only), Karbon Bold Outline (all caps and numerals only). Karbon is the primary font for printed materials. Do not use Karbon Open in graphic elements it is not ADA compliant. Our brand is what these audiences think, feel and respond to when they see or hear the name UCLA. Los Angeles, CA 90024. Thats why Helvetica/Arial is a good choice these neutral type styles dont require adjustments like extra line spacing. Request them through the UCLA Image Library. Your email was submitted. Use the UCLA Marks to celebrate and spotlight UCLA achievements, contributions and programs. Thats better for web use, where the approach to typesetting needs to be kept simple. Once approved, log into the Library using the given credentials. On the PC platform, Arial is the preferred equivalent. With written approval from UCLA Health Marketing. Once approved, you will receive notification from the Image Library Manager to download requested fonts or images. 3. ucla academic counseling Amazon Brand - Wag High Protein Dry Dog Food Salmon and Lentil Recipe, Grain Free (5 lb. Please check your inbox to complete your registration. Think in terms of an audio equalizer and adjust the mix as appropriate to the project and the audience. UCLA encourages the use of official social media accounts to tell the university's stories and participate in conversations around relevant topics. For Brand fonts and hi-res images, submit request with details on where and how you intend to use the asset. On websites, Karbon can be used to create graphics. The UCLA marks include words, abbreviations, logos, symbols and landmarks that distinguish and identify UCLA. UCLA Health employees and partners can use the following guidelines to produce digital assets on a case-by-case basis. Remember that the browser, not the designer, controls the display of type. myUCLAhealth Technical Support: (855) 364-7052 How to Activate your Account and Join Video Visits; Find the Nearest Medical Office; Access a Family Member's Chart Protected by Law and Policies Once the template is downloaded, open the file, highlight the appropriate field and begin typing. As UCLA Health works to advance racial equity, we are gently expanding brand guidelines to support more holistic and comprehensive representations of our brand. Use Karbon Bold all caps for immediacy and emphasis. However, only UCLA faculty and staff (including student staff) may download assets, and the use of those assets is restricted to university business in accordance with brand guidelines and Policy 110. Brand Guidelines | Identity | Department Logos Logos and Marks Department Logos Logo System Logo Colors Minimum Clear Space Minimum Size Other Graphics Do Not Request Logos The School or Department Logo sometimes called a lockup or signature combines the campus logo with the name of a school or department. Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. 10889 Wilshire Blvd. These characteristics are a way to give more structure to our communications. Please use these brand guidelines in all of your communications. Never use any of the custom fonts for body copy. Vital, impactful brands are built on truth and continuity. UCLA Marketing provides a limited number of font licenses to qualified users. Bag) View on Amazon SCORE 8.6 AI Score Our experienced team created the BFP Score rating . A recruiting piece aimed at high school students will have a different tone than an annual report to a donor group. Both fonts were designed to be visually neutral, so they have fewer quirks than Karbon. Start with the fundamentals, including the UCLA brand definition, rules for brand protection, and accessibility best practices. Social media is an important platform for UCLA; when we present a consistent voice and brand aesthetic, we can represent ourselves more effectively. By downloading artwork, I agree to use the Download UCLA Health Logo(s) only as specified in Policy 110 and this Brand Guidelines site. | Ste 1400 As a public research university in a global city, UCLA is known around the world for its importance and impact across many different fields of learning. The UCLA brand encompasses the work of many different people. And together, we will reach even greater heights in the next 100 years. Chancellor Gene Block. This key message is what sets us apart from other universities and organizations. Anyone is welcome to explore this site. Using the prepared templates ensures that you are adhering to the approved format, typefaces, and margins for each item. When we all use the same elements, and speak with a shared voice, we can tell a more powerful story. 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