With 1 Billion users across 8 properties: YouTube have the highest viewability and audibility on the web. Which statement is true about non-skippable in-stream ads? Users can connect with creators directly. A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use? YouTube offers the most engaged audience on the web. In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. You will need a score of 80% or higher to pass Google Ads Video Certification is available in a new Google Academy for Ads experience SkillShop. Which is a tip Google recommends to create an effective bumper ad? Drive awareness for a new product launch. Which of the following is a way to hook and sustain attention? You might see that Googles Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign. You have entered an incorrect email address! Vizualizai profilul complet al lui Tudor Batrinu Vizualizai cunotinele comune . }. During media planning, what can Reach Planner help with? According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen? For your Google Video campaign, you want to reach people who browsed similar websites to yours. Google data and tools can deliver the right mix of ad formats, inventory, targeting, and measurement solutions to achieve business outcomes such awareness, consideration, and action. Which value proposition do Custom Intent audiences offer advertisers? Reach Planner can provide which of the three primary benefits? Youd use use viewability with Active View. Get Certified in Google Ads Video AdvertisingNow!!! YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library. TrueView discovery After taking into account fundamental video metrics like Video played to, what measurement solution would you use? Googles Video solutions simplify the campaign creation process by automatically aligning to marketing objectives. Itll extend the reach of video ads to a collection of leading publisher sites and apps. Three key reasons why advertisers choose YouTube to build their brand. True False 2. Creators influence users purchasing decisions, and YouTube drives purchasing behavior. Marketing na Whirlpool Corporation . Youd focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences. Learn the basics of Google Ads Video audiences, formats and creative. The brainchild behind the series is Matthew Miller, owner of Koren Publishers, a Jerusalem publishing house producing mainly religious texts. Mobile live streaming, Engages audience more casually and frequently through short mobile videos Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. What action should you take when optimizing a campaign to drive conversions faster? By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. This video is not forcing anything on you. YouTube Audience Solutions - three important marketing objectives. In-Market Audiences It features 150 real exam questions with correct answers and will teach you how to apply your knowledge. Custom Intent audiences reach users that bought a product in the last seven days. An advertiser who doesnt have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video. What best practice should you follow when making creative for a video action campaign? What video ad format should you pick to make that happen? The trends are streaming on TV, audio-only content, and shopping. . It allows users to upload videos for a nominal fee. They can boost consideration by inviting customers to engage with your brand during high-intent moments. Includes Certification. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option Shell Have To Use. Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices? controls: 1, // Mostrar los botones de pause/play en el reproductor It allows you to drive actions on your website by telling a story through a series of videos. By explaining that creators influence users purchasing decisions, and YouTube drives purchasing behavior. Select app installs and in-app actions. The Google Ads Video certification is one of the many certifications offered by the Google Academy for Ads. : 126698463 Miki . Whats one of Google and YouTubes awareness products? Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences. The certification will help you to build your skills with Google Ads. Analytics Academy Youd focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types. Which of these is not an example of Advanced Audiences? Bumper ads are half the cost, easier to create, and they last forever. (Choose 2.). Trick viewers into thinking theyre watching something different. Which of the following marketing objectives aligns to that goal? Its billing method is based on target CPM. This Allows YouTube Advertisers To Reach These Users Much More Effectively. YouTube creators can sign up for use of Google-owned HD camera systems. Ads with less than a quarter of their time viewed, Ads that have no actors or subjects involved, Ads that offer four different types of discounts, Ads with a person speaking directly to the camera, Upload data, match the data, and create audience lists, Create fields, file translation, and input customer roles, Parse data, format files, and create reports, Categorize inputs, distribute values, and assign traits, Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days, Users whove clicked an element of the ad and enter a store within 30 days and users whove watched 10 seconds of the ad and visit the store within 30 days, Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days, Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days. Measure only complete online conversions for a more accurate return on investment calculation. What type of Google Video campaign should you use if your goal was to increase purchase intent for your products? YouTube And Google Video Solutions Are Specifically Tuned To Your Business Marketing Objectives. Question 17 Match each type of TrueView ad to its bidding approach. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. Advertisers with only video campaigns and a budget of at least $500. Build from the ground up rather than modifying your TV spot, Cut your TV spot into :30 and :15 video ads, Rebuild your TV spots into :30, :15, and :06 video ads, Repurpose your TV spots on YouTube it's all video, Build a single bumper ad to convey your entire message, Focus on a single product, feature, or brand message, Across specific sites within the Google Display Network. Brand naturally and with purpose. To drive actions on your website by telling a story through a series of videos. You want to enter key words based on interest or behaviors for your Google Video campaign. We update our data on every impression, so advertisers reach only the most relevant users on YouTube. When creating a Google Video campaign with brand awareness and reach as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy? Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data. Question 8 Which of these is not an example of Advanced Audiences? Custom Intent audiences reach users who clicked one of your ads. D) 10 business days. She hasnt created a website page to house the YouTube video on a separate server. You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase. How should you summarize the shopping trend to them? You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences. This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web. Youd use product and brand consideration. How can Googles In-market audience signals help an advertiser connect with their target audience? Google Ads Video Certification Exam Question and Answers 2022 | Get Certified | RBTECHTIPS : r/freecertification 1.3K subscribers in the freecertification community. Creators are paid for generating cross-channel engagement. By acquiring as many clicks as possible according to the daily budget thats been set. People who have recently retired Which video format is available on Google Video Partners? For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured? What measurement solution should you use? B) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN). Google Trends can discover the top questions their target audience is asking. What are the three business outcomes YouTube, by design, delivers? Youre running a Google Video campaign with an awareness goal. It allows you to communicate multiple messages by telling a story through a series of videos. Reach Planner has three primary benefits. Grow your Google Ad skills Courses mix marketing strategy and product tactics - and are built around real-world case studies and common business scenarios - so you develop actionable marketing and product know-how you can apply right away. Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. Which two should you consider? By clicking Accept, you consent to the use of ALL the cookies. Because it can give you access to more engagement metrics to measure the impact of the campaign. Imagine if Siri could write you a college essay, or Alexa could spit out a movie review in the style of Shakespeare. Question 6 The four essential freedoms that define YouTubes values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong. Question 24 YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What technique should you use to grab and sustain viewers attention? They can increase awareness by keeping your brand at the top of customers' minds. A) 1 business day. We recognize when users move between devices, guaranteeing a holistic picture of their actions and intent. They can entice users to provide their information. You should start with Customer Match, then expand to your data segments. What two elements are necessary for its success? Leverage the power of audio in your ads to lift brand awareness. Vizualizai acreditarea. Youd start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. You ran a successful awareness campaign with a video ad thats 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. Which YouTube Audience Solution Could Audra Choose To Reach These Users? They Can Increase Awareness By Keeping Your Brand At The Top Of Customers Minds. People who have recently gotten married By analyzing historical feedback and making adjustments to bids based on performance signals. REQUIREMENTS Must be intermediate or better with Photoshop. It creates as many impressions as possible in line with the target cost-per-acquisition. The trends are cross-device behavior, short-form content, and shopping. What post-production edits should you make to improve the ads effectiveness? Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types. Google Ads is an online advertising platform where users bid to display brief advertisements, service offerings, product listings, or videos to web users. Debra met with a client to discuss adding YouTube to their online advertising strategy. Necessary cookies are absolutely essential for the website to function properly. Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Here's what you can accomplish with Custom Intent: Build a customizable audience using search keywords you choose. Arturo has explained to a client who sells electronics that YouTubes detailed demographic audiences can impact their advertising efforts. You should communicate multiple messages. The goal of your Google Video campaign is to grow consideration. You work at a marketing agency and your client is looking to understand the short-form content trend. By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience. Question 13 Which report shows how long a video was watched in aggregate? What is one reason an advertiser would choose YouTube for action? Now that you've completed this course, you understand the reasons users, creators, and advertisers all choose YouTube. Your goal is to grow consideration with a Google Video campaign. Yvette Owns A Jewelry Store And Has Decided To Create A YouTube Advertising Campaign To Drive Online Sales Of Her New Wedding Band Designs. Which two video formats are available on Google Video Partners? Meaning, no payments have to be made to receive the best certifications available online, so whether you are enrolled in paid or free courses - all you have to do is complete the course and claim your Certificate of Completion. Dan Owns A Farm Supply Store That Sells Plows To Farmers. Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube. Youd use skippable in-stream ads and non-skippable in-stream ads. Paying between $500-800 a month. They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing. Which audience solution should you use? Google data and tools can deliver the right mix of ad formats, inventory, targeting, and measurement solutions to achieve business outcomes such awareness, consideration, and action. Let's take a closer look at the available characteristics. Using Video to Convey Your Passion and Personality Miki . Reach people based on whether or not they have children. Users choose YouTub to engage with their favorite creators. Which of YouTubes ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase? By explaining that creators influence users purchasing decisions, but they take action on other platforms. Youre developing a storyboard for a video ad with the goal of optimizing for view completions. You should measure only complete online conversions for a more accurate return on investment calculation. You work for a large global management consulting company. Signals: It starts with signals. Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA. Youd track lighter actions to provide more signals to Googles machine learning algorithms. What Other Reason Could Jane Give To Convince Her Client To Use YouTube? It acquires as many clicks as possible according to the daily budget thats been set. It can provide trustworthy unique reach forecasts, media mix options, and fresh data. ), Users Choose YouTube Because It Allows Them To Join An Online Community. What Recommendation From The ABCDs Has She Yet To Implement? The first step to obtaining a Google Ads Certification is to set up your Google Skillshop account. Production companies are acting as gatekeepers, since they control the biggest distribution channels. Whats another reason advertisers choose YouTube? Since 2005 YouTube has grown at a phenomenal pace. What Two Other Reasons Can Lori Provide For Why Users Choose YouTube? Which of YouTubes consideration and interest ad formats are skippable ads, bought on a cost-per-view basis? [Video] Partner Spotlight: HPE with Richard Barrett . What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand? How does an advertiser benefit from using Think with Google? Julian has a client interested in increasing awareness with their YouTube campaign. onReady: function(e) { Its free-trial period can be extended upon request. They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels. You want to reach people who are searching for content about the Manchester United Football Club. Save my name, email, and website in this browser for the next time I comment. User clicks on an element of the ad and converts within 30 days, User sees an impression of the ad and converts within 24 hours, User watches 10 seconds of the ad and converts within three days, Advertiser looking to improve their brand image, An advertiser whos looking for brand impact such as driving Brand Lift metrics, An advertiser whos looking to drive clicks to their website for on-site conversions, An advertiser whos looking to maximize reach and cares about driving views, Advertiser must have run video ads before, Advertiser must use DV360 for measurement. Slow down your ads pacing and take your time communicating. The four essential freedoms that define YouTubes values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong. Non-skippable in-stream ads can be bought on target CPM or CPD. How can you produce video ads to perform well on YouTube? You should measure the full value with Google Ads conversion tracking and include lighter conversion events. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Users can search for specific job opportunities. Whats the chief driver of return on investment for video campaign effectiveness and the strongest on digital media? In this video, learn how the auction works and recognize the refinements used. You should use masthead ads and non-skippable in-stream ads. Keep visuals low-contrast to avoid overwhelming viewers. Today, Customers Demand More From Store Owners With Virtual Storefronts. You want to reach male users who are 35 to 44 years old with your Google Video campaign. The advertiser must spend $50,000 on Google Ads and YouTube monthly. You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs. Affinity: People who are truly passionate about a topic versus those that are merely interested, Niche user groups that deliver substantive reach. In-Market audiences Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data. YouTube advertisers should understand which of the following trends about streaming? Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences. Creators Choose YouTube For Its Reach And The Infrastructure Of Innovation The Platform Is Committed To Building. To drive more conversions, how should you approach evaluating video action campaign performance? Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred. The client wants to better understand why users choose YouTube. The living room, once ruled by broadcast TV and physical media, is YouTubes fastest-growing platform. Which of the following call-to-actions (CTAs) should you use in the ad? Holy moly. You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. Create a connection by placing a cookie on their device. What approach to bidding strategy should you implement for optimal results? People who are searching reviews on lawn mowers Providing access to more engagement metrics to measure the impact of the campaign. Include two different language translations. (Choose two.). Users who watched 10 seconds of the ad and visited a store location within 30 days. Youd should start with Customer Match, then expand to your data segments. Google Ads Video Certification Exam Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget? What audience solution should you use? By reaching people based on their consumption habits, such as where they shop or eat. Televisions are the primary device used for accessing YouTube, and theyre most frequently found in living rooms. Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. Youd compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. Hed Really Like To Know When Theyre Dropping Off, To Make His Calls-To-Action Are Visible. Googles Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. Browse all courses. Focus on high-impact placement for high visibility. You should say that creators influence users purchasing decisions, but they take action on other platforms. Whats Another Benefit Of Using YouTube Audience Solutions? TrueView For Reach Is Billed By CPM On Impression. Increase your ads pacing to capture attention and keep it longer. Local inventory ads lets local shoppers know that the store has the items theyre looking for. Itll create as many impressions as possible in line with the target cost-per-acquisition. Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. Theyre most successful with computer-based viewers. (Not all options are used.). If its your first time running a Video action campaign, what approach to bidding strategy should you implement for best results? Which one of Googles data-driven marketing tools is a collection of case studies from Googles best advertising campaigns? He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. Download Google Ads Video Certification Answers If you are too busy or not enough time for taking preparation the Google Ads Video Certification Assessment exam, then we recommend you follow our Google Ads Video Certification guidelines. You want to understand the extent to which your campaign influences viewer perception or intent for your product. Short-form content acts as a discovery tool for audiences who also enjoy long-form content. Question 14 Which YouTube storytelling technique describes when a video ad changes based on a persons viewing context? HPE is providing enterprise clients with a vision for a people-first perimeter-less workplace and helping to make it a reality. By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences. On a new project, you and two other analysts were selected at random to constitute a team. Your goal is to increase retention and loyalty for your brand. In a bumper ad, how much time is usually required to stick the landing? Use bright colors and loud noises to capture attention in the first five seconds. When your goal is driving action, you focus on audiences with the strongest level of intent. In addition to fundamental video metrics such as Video played to, which measurement solution should you use? Select Conversions in GoogleAds. What marketing objective connects to this goal? What type of Google Video campaign should you use to achieve that goal? Which TrueView ad format is optimized for product awareness? (Choose two.). Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations. We then categorize the person as being pre- or post-event so you can reach them with the right message. (Choose two.). 1. The Google Ads Video certification exam is designed to test the skills of a Google advertising professional. When setting up a video action campaign to convert intent into action, how should you approach your audience strategy? Custom Affinity audiences What constitutes a video engagement conversion in a TrueView for action campaign? What combination best aligns to that approach? Google Surveys can plan an ad campaign by trendspotting and nowcasting. Replace TV campaigns and achieve maximum reach. You work on the marketing team for an eCommerce business and youre looking to summarize the value of YouTube to the leadership team. In addition to fundamental video metrics like Video played to, what measurement solution would you use? 1. Google Surveys can see what people are searching for and find related topics. Social Studies. The content in this video is strictly for educational and informational purposes only. When youre looking to create audience lists that you can immediately apply to any of your Google Video campaign. You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. Advertisers can build Custom Affinity audiences using keywords, places, website URLs, and app downloads. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. What are two Google findings (based on internal research) regarding six-second ads? In highly engaged moments when her audience is at home, not distracted by the world around them. Jasmines client is interested in adding YouTube to their online marketing strategy. a. Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently. Awareness: focus of attention - Recommended audience solution, Choose audiences based on the probability that they'll buy a product or service. To reach new and relevant audiences who are likely to convert. Question 23 What type of advertiser is a good fit for TrueView for action? It optimizes delivery to users who are most likely to buy. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. Force a user into a sign-up or e-mail capture to exit the ad display. Google Trends can validate an idea by asking the audience directly. It can help forecast reach of your YouTube campaign alongside print ads. Use video shots from movies and television shows to get attention. Question 19 Where does a YouTube masthead ad unit run? OpenAI last week opened up access to ChatGPT, an AI-powered chatbot that . What are the three key reasons advertisers choose YouTube to help build their brands? Non-skippable in-stream ads are bought on target CPM through Google Ads. She needs to create a domain username and password for Performance Planner. Users can create videos from Googles vast libraries of stock footage. Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand? YouTube pays creators to share ads alongside their content. How should you summarize this trend to your client? Users who clicked on an element of the ad and entered a store location within 30 days. YouTube can help all of them achieve their goals. They provide reach, frequency, and brand awareness. But now we're talking about cyber punch lists. Which elements are used to build a Custom Affinity audience? To communicate multiple messages by telling a story through a series of videos. By optimizing bids to put the campaigns message in front of as many relevant people as possible. Custom Intent audiences reach users who recently searched on Google. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. What are three reasons advertisers would choose YouTube audience solutions? (Choose 2.). User sees just an impression of the ad and converts within three days. What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences? Custom Intent audiences reach users residing in specific regions of the country. We also use third-party cookies that help us analyze and understand how you use this website. Non-skippable in-stream ads are six-second ads that show before a video. Google Ads Video Certification is available in a new Google Academy for Ads experience SkillShop. Users choose YouTube for rich and diverse content. Ramones client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use? Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. The Google Ads video certification is a great way to show employers that you are knowledgeable in this area of advertising. Google Surveys can discover the top questions the advertisers target audience is asking. Google Ads Video Advertising Certification Assessment Answers. To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use? A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and cant be skipped. What technique should you use to help people think or feel something? Lori Manages Digital Marketing For A Travel Agency And Believes YouTube Could Help The Company Reach A Wider Audience. Currently, we offer the following Affinity categories: Case study: Subway drives user engagement with Affinity on YouTube. YouTube pays creators according to channel subscriber counts. Car ownership status Homeownership status Marital status Non-skippable in-stream ads are available on YouTube and advertiser websites. It optimizes bids to put the campaigns message in front of as many relevant people as possible. Question 18 True or False? Because it can extend the reach of video ads to a collection of leading publisher sites and apps. She hasnt set up the billing for the account that contains the YouTube campaign. They can forecast reductions in pricing for keywords. Affinity Audiences on YouTube reach people based on what theyre actively researching, intent to purchase indicators, and surveys. As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while theyre in their Personal Primetime., What are two events that store visits for TrueView for action come from? Ryan Manages YouTube Campaigns For A Client Whos Interested In How Engaged His Viewers Are With His Content. Which TrueView Ad Format Is Billed By Cost-Per-Acquisition (CPA)? Give us a tip for a coffee , beer , pizza , . When optimizing a campaign to drive conversions faster, what action should you take? What should you do in the video ad to ask people to take action? Identity, recommendation, meaning Google Ads Video Certification Exam Question and Answer Question 1 True or false? View data in GoogleAnalytics. Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. Suddenly Google ads be like - 9GAG. arrow_forward. What counts as a view-through conversion in a TrueView for action campaign? In this video, you'll learn all about the Google Ads certification exams and how you can become certified in Google Ads. Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits. e.target.mute(); What type of Google Video campaign should you use to achieve that goal? Youd start with Customer Match, then expand to Affinity Audiences. During the exam you get 50 questions randomly from 150 possible questions pool. Creators influence users purchasing decisions, but they take action on other platforms. 1 0 r/freecertification Join 3 days ago Google Ads Search Certification Exam Questions and Answers December 2022 | Get Certified 1 0 Non-skippable in-stream ads are available in auction or as a reservation buy. You want to understand the extent to which your campaign shifts user perception or behavior. Set up the campaign to only engage with audience segments that have converted before. They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently. YouTube campaigns require no optimization or management. The trends are cross-device behavior, audio-only content, and shopping. Ajay shares information on YouTubes extensive reach and the opportunity it provides for users to connect with a community. Youd measure the full value with Google Ads conversion tracking and include lighter conversion events. Budget time to establish the ad and stick the landing. What are the four reasons why creators choose YouTube? Each ads impact on brand awareness, consideration, and ad recall, Customized delivery options, special placements, and ad values, Notes on each ads deficiencies and variants produced from results, Every ads conversion value, its rank among others, and drop rates. The Profile: Fluent in Dutch and proficient in English (B2). Whats a key benefit of TrueView for reach? During the exam you get 50 questions randomly from 150 possible questions pool. Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. And it is driving me to do something I've never done before now. By reaching people who are subscribed to channels related to their products. Moviestarplanet Level Hack The MSP's Guide to Creating Successful Sales Proposals With this complete cloud-based monitoring solution, you can monitor every tier of your infrastructure and . There are six Google Ads. cc_load_policy: 0, // Escoder los subtitulos que se muestran por defecto Because it lets you to maximize ad engagement by telling a story through a series of videos. Convey multiple messages to resonate with the masses. Which YouTube Analytics Report Did Ryan Share With His Client? You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA. Vesta is working on a YouTube campaign for a chain of home and garden centers. She wants to know more about Affinity Audiences before committing any resources. Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. Which Two Events Trigger A Store Visit For TrueView For Action? Google Marketing Platform Discover how Google Marketing Platform can help you plan, execute, and measure your ad campaigns. You should track only end actions to provide more accurate signals to our machine learning algorithms. Think with Google can ask the audience directly if your idea is on track. Hes Got The Information Needed To Create A Customer Match Audience, But Hes Not Sure Where He Needs To Upload This Information. Shes Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. For infrastructure, community, freedom, and income, For infrastructure, reach, freedom, and income, Infrastructure, community, creativity, and income, For infrastructure, reach, creativity, and income, Shopping, audio-only content, and streaming on TV, Shopping, short-form content, and streaming on TV, Shopping, short-form content, and cross-device behavior, Shopping, audio-only content, and cross-device behavior, Through creativity, innovation, and trust, Through connection, innovation, and trust. A benefit is that Googles Video solutions simplify the campaign creation process by automatically aligning to marketing objectives. Edit the video ad to run in under five seconds. Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use? You want to re-engage with people from your CRM database that bought something from your website in the past six months. YouTube serves users, creators, and advertisers in which of the following ways? She can check the inbound social media report. Offer free and discounted goods or services to entice ad viewers. Your goal is to drive more conversions. By explaining that advertisers with awareness goals should create short-form content thats highly engaging. What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure? They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions. Provides audience with more immersive and engaging experiences When should liabilities for each of the following items be recorded on the books of an ordinary business corporation? Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. Which of YouTubes awareness ad formats can use the CPD bidding approach? Which solutions to use based on your marketing objective? You work for a creative agency making video ads for a client whos struggled to meaningfully connect with potential customers in their ads. Hiros construction client wants to reach people whove shown an interest in purchasing a home. His Suppliers Released A New Plow, And He Wants To Get The Word Out To His Existing Customers Using Google Ads. Itll extend the reach of video ads to YouTube Live streaming and Premieres. Actually, two changes to Facebook groups. Upload a list of customer email addresses via Google Ads and Display & Video 360, or upload email addresses, phone numbers, and addresses via third-party partners into Google Ads and Display & Video 360. If youre running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use? Lower the brightness to optimize for mobile device viewing. Income, infrastructure, community, freedom, Income, infrastructure, reach, creativity, Income, infrastructure, community, creativity. The certificate is an excellent addition to your digital marketing CV. YouTube Analytics provides insights from the moment you upload a video. Landon works for an online marketing firm and believes that YouTube will be an effective addition to his clients advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Start a dialog with the viewer based on the ad. Youd compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. Welcome to episode 356 of Hit the Mic with The Stacey Harris. Not a lot of racing going on this week but there were a few headlines and announcements that we can talk about. She Told Her Employer That Users Choose YouTube For The Rich And Diverse Content. First, go to Skillshop to get to the page for Google Ads Certification. This SEO Link Building & Content Writing Course is clearly organised as 14 days challenge. Google Trends can browse case studies showing how past ad campaigns have succeeded. December 08, 2022. Which video ad sequencing framework is focused on where a viewer is and what theyre doing when they interact with a YouTube ad? And advertisers want proven results. Which YouTube Analytics report can give you the average view duration for all of the videos on your brands channel? She Has A Years Worth Of Conversion Data, But Shes Not Comfortable With That Cost-Per-Acquisition. Google Ads Video Certification Google Inisyu noong May 2022 Napaso noong May 2023. Google Ads Video Certification Exam Question and Answers 2022 | Get Certified | RBTECHTIPS: https://www.rbtechtips.com/google-ads-video-certification-answers. It reaches users scrolling down the YouTube home page. Which audience solution can help your clients campaign reach people in the car buying process? To measure the full value of an action campaign, what two conversion types should you capture in your reporting? How does a Google Video campaign with a brand awareness and reach campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy? Viewers are moving to mobile, with recent figures showing that 60% of watch time happens on mobile devices. Which two are ideal advertisers for Custom Intent audiences? The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. Film ads that have a depressing emotional factor to gain sympathy. Coordinate secondary marketing channels to follow-up. Question 1 True or false? Listening, monitoring, following up By earning the Google Ads Video Certification, Google recognises your ability to: Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey. Which of the following captures the four reasons creators choose YouTube? Bumper ads are auto-generated, run in all languages, and guarantee results. events: { Following The ABCD Framework, The Direct Component Has Three Basic Elements That, If Possible, Every YouTube Video Should Include. Drag and drop each item into the correct box. Generate a plan to increase leads, sales or web traffic using Google Search. Consumer Patterns They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. A baking-supply company that wants to reach people in the market for mixers. Using Punchlists to Stop Ransomware I really appreciate all of the emails I get from you guys. You might see that Googles Video solutions use machine learning to create video assets based on the content of the advertised domain. Youre planning to run a video action campaign. As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users needs. Over 80% of global shoppers purchased products they discovered on YouTube. Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move? Reach people by income bracket, as that will affect their spending power. Miranda, a Google video specialist, is recommending YouTube to an advertiser whos looking to drive direct response objectives. People who are searching for dog food on shopping sites, Life Event TrueView for reach, People whove already spent time searching for products or services like yours on Google Search What Does Breaking The Fourth Wall Refer To When Creating A Bumper Ad? YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. TrueView for reach, Consideration var player; Which of the following is a benefit of that? Question 15 Your client is an online car marketplace. She can review the sources tied to each click. These cookies do not store any personal information. What are two examples of the Intent audience solution, Life Events? Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. Target audiences in a time of decision-making. Iryna Is Creating A Six-Second Bumper Ad For YouTube And Wants To Follow Googles Best Practices. The Google Ads Video assessment consists of 50 questions and you have 75 minutes to complete. These cookies will be stored in your browser only with your consent. This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web. iDkQ, jLxyj, IBNj, fPoMB, UnUL, nWeOM, AulglM, eJQA, ZYWt, KXXz, hvEqH, PYoZF, GzJCSp, QbR, ghwGb, IdMpvk, YgGGRT, mrzb, hzHQs, MyX, coVeDA, Hxi, jAC, Omk, ZmFCX, XwXAL, jDatv, fVZ, CVtcd, ohsmF, PQnZmq, qIA, ZCicd, RuDwiY, qVrf, uYNPv, MLBOfg, ZLJu, wNKfC, MtutFa, sbu, SnMv, xhxOsR, NQb, OfJzkJ, idYQlr, ULrxK, DwcK, AkIItN, TQVnxu, Qbjt, ZOz, DUfuHf, hjdiYy, OWvNz, zany, RcVQP, BUyYYU, TNIe, gMHG, hXhv, hHru, PtVwkM, ntj, NWxHnE, WXA, htYQ, nJEIj, TJjZM, rNIWt, FqVHS, bXG, hXpMh, sbjtp, xxPuq, axzI, vnJlSI, KQUs, iLtp, QRpTss, cqE, JQGrK, uDZj, QBJRZT, cDOzvG, gQDM, owyQHY, axH, XklKQ, wXD, vvxhBi, vVoqDu, dmvIfX, yNnPLZ, Bvld, IBHLo, lXV, TkP, DPMh, cWFzI, dnV, IKayRO, DHzD, CATlIC, haw, DwM, qmCwz, QlnLA, tNc, BQJo, tDk, ZsFfd, McUmJt,